I'm here to help you discover your purpose and step into the person you were always meant to be.
A life without direction is one without a destination. Step into your greatness and discover your purpose through the 7 Principles for Finding Your Purpose so you can live your best life, today.
Download Free Guide
The time has come for you to live on purpose!



I started out by working as a caregiver, helping to rehabilitate injured athletes. Then I helped support disabled children and young adults living in group homes. After that, I served as an in-home caregiver to women suffering from terminal multiple sclerosis.
The most-eye opening experience happened when I was providing Natural Therapy for 6 years where I discovered that my clients suffered from mainly three stressors:
Health. Money. Relationships.
We all want better health, more money, and happier relationships. However, underlying these stressors was an even bigger one:
A lack of purpose and passion in life.
I discovered that my clients could have optimum health, vaults of money, and genuine relationships but still suffer from a lack of joy and fulfillment in their lives because they were not living in alignment with their greater purpose.
And I am here to help you bring your passion to life and live on purpose through the tools and methods I’ve developed across my years of helping others create their best possible life.
Creating a Life filled With Meaning,
Purpose & Passion

Living With Purpose
Purpose gives life meaning and value.
When you live with a sense of purpose, you have answered the “Why am I here?” question. You’ve stepped into the impact you can have on those around you and the value that only you can offer this world.
In fact, research shows that living with purpose can make you happier, increases your longevity, and improves your mental functioning. Living with purpose has also been shown to increase your net worth and your income over time!
The American Psychological Association report that having a broad, strong purpose increases resilience in the face of challenges.
A purpose is a life system and a guideline. Without out, there’s no motivation, no energy, and ultimately very limited success.


Shedding Limiting Beliefs
Our beliefs shape our attitudes and behaviors…. as well as the world around us.
Some of us have formed beliefs that work against us. These are called self-limiting beliefs because, like a lampshade, they dim our light.
Self-limiting beliefs are tragic myths that convince us we are not enough and we’re unworthy of a grand life. And your mind and body believe those whispers and manifest physical and psychological blocks to ensure that your tragic story ends in a tragedy.
It’s the sudden cold you get when you’re about to step into the greatest moment of your life. It’s the anxiety that arises just when you land the job of your dreams.
Shedding self-limiting beliefs takes practice, mindfulness, vulnerability, and consistency. Together, we can identify the beliefs that are holding you back and rewrite your narrative to one of success, abundance, and joy.

Manifesting through Success Habits
Action leads to results… However, RIGHT action leads to DESIRED results.
Over the years, we may have yielded control of our lives to unhelpful habits like sleeping in too long, skipping exercise, or eating out.
These unhelpful habits, over time, rob us of our energy and momentum. Instead of living our best lives and functioning at the peak of our abilities, we’re tired, bloated, or lost.
But you don’t have to worry, you won’t need to overhaul your life just yet.
Through my framework for adopting Success Habits, we will examine your life from a holistic perspective and identify your strengths, challenges, and unhelpful habits.
As you shift your mindset and invite structure into your life, you’ll be able to shed your old habits and manifest success in your life through Success Habits.
Hi! I'm Annica Gustafsson

After traveling the world and serving others, I discovered my gift for helping people identify what their purpose is and design a life that is in alignment with their passions.
There’s no right or wrong way when it comes to unearthing your passion.
As children, we have all these dreams, and being passionate about what we learn comes naturally.
Through a diverse framework that is customized to your personal circumstances and needs, I can help you pave the path towards living the life you were always meant to live.
Wherever you are in your journey, you can always choose to do things differently starting today.
The time has come for you to think about the life you want to live, the things that bring you joy, and the best action steps you can take to get going.
Afterall, you deserve to live up to all that you have hoped to accomplish as a starry-eyed child!
What Others Have to Say
I have had the privilege to work with many people around the world and here’s what some of them have to say.

I have had the pleasure and privilege to work with Annica directly and her passion, knowledge and energy is inspiring.
Annica combines a vast amount of experience, wisdom and emotional intelligence to provide her clients the perfect ingredients to support them on the road to success.
If you are looking to create greater results in your life, to find your purpose and passion and step into your power, I have no hesitation in recommending the expertise and heart of Annica Gustafsson.
James Yates
High Performance Coach
James Yates
High Performance Coach


Annica is an amazing people person, very talented and skilled at her work as well as compassionate and good hearted. I can warmly recommend her as your coach to find your passion and direction in life. If there is one person who can easily succeed in that effort it is Annica.
Maria Swan,
MSc Executive Coach
Maria Swan,
MSc Executive Coach


Her seven principles are based on an array of lifetime experiences from which she then provides the platform for working with and guiding you on your journey.
If you want to live your life with more purpose and waking up every day with a desire to be living your best life, then I would sincerely recommend Annica as a coach to work with you.
Arthur Hadaway,
Diversional Therapist
Arthur Hadaway,
Diversional Therapist

Three Key Areas / Coaching programs

the 7-day Purpose Program
Ready to conquer your fears, let go of limiting beliefs, and create sustainable success in your life? Schedule your FREE Initial Assessment now.
One-on-One Coaching

groups and personal development
How about tackling your personal development with a tribe? There's so much to learn when we're doing it together. Enroll for the next group session now.
Group Coaching

Workshops & Retreats
If you're looking for a hands-on experience where you both learn and apply tools that lead to success, joy, and fulfillment in your life, this is for you.
Workshops & Retreats

Copyright © 2021 Annica Gustafsson All Rights Reserved. Site by Approzo